Photo credit : Chivita

Just ahead of the commemoration of this year’s Chivita World Juice Day celebration, Chivita rallies stakeholders and consumers for support.

World Juice Day is celebrated on October 17, yearly with the purpose of enhancing a juice drinking lifestyle among Nigerians with a perspective to embracing healthier lifestyles and building a healthy nation.

The report made by a statement revealed that, researchers and nutritionist are concentrated on how everyone ought to be conscious of their health and pay close attention to their health and their nutrition. The nutritionists also encourage people to get the right vitamins and minerals to guarantee a productive immune system, since the outbreak of the pandemic.

“Health-focused brands such as Chivita have been front and centre in these times with its pure fruit juice offerings that are rich in vitamins and minerals,” it stated.

It pinpointed that a recently published World Health Organisation (WHO) report asserted that, “Adequate fruit and vegetable intake are required to help reduce nutritional deficiencies and increase resistance to infectious disease.”

“Furthermore, research has shown that consumers who take a glass of fruit juice a day enjoy essential benefits such as an effective immune system, improved skin care, lower blood pressure, improved eye function, as fruit juices contain antioxidants which supply the body with much-needed vitamins,” it added.

The Compass 2019 report also makes it clear that, Nigeria is one of the countries with poor per capita fruit juice consumption in the world, consuming two litres per year in comparison to the eight litres average for Africa and 20 litres average globally.

“This is a cause for concern because fruit juice consumption is one of the affordable ways of accessing the right doses of nutrients and minerals necessary for building stronger immunity.

“It is in view of this all-important benefit of fruit juice consumption to health that Chivita celebrates the second edition of its Chivita World Juice Day – a follow up to the maiden edition that was launched last year.

“The theme for this year’s event is: “Fruit Juice: the Smart Secret of Boosting Your Immunity.” This theme has become more pertinent especially now when hygiene and a strong immune system is key to keeping healthy,” it explained.

According to the statement, this year’s Chivita World Juice Day was planned as a virtual event and would feature health experts and nutritionists as they give insights and share their viewpoints on how fruit juice consumption can enhance the body.


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